Point of Care Measurement: Understanding the Path Forward

POC Now Summit Panel Discussion

Click link to watch:

https://vimeo.com/1071203884/c6ee8d7ea8?share=copy

Measurement continues to be a critical focus for everyone in the Point of Care (POC) space, which now stands at a cusp of sorts. With great power comes great responsibility, and for marketing that means greater accountability when it comes to impact measurement. Rapid growth over the last 3 years has propelled this channel to over 10 percent of the life sciences marketer’s budget. As a result, both marketers and POC partners face increasing pressure to demonstrate market impact through consistent and reliable measurement. There are increasing concerns about reconciling conflicting results and the need for clearer best practices in lift studies, marketing-mix modeling, and establishing standardized measurement approaches.

Data sources often have a more significant impact on outcomes than the analytical methods themselves. After all, models are only as good as the data that powers them. Understanding when the right data is available — and when it’s not — can make a substantial difference.

At MedFuse, we’re aligned with these goals and are particularly excited about initiatives like our new impressions metric — designed to help pre-optimize target lists and serve as a valuable input for measurement models.

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Panelists: Joanne Biscardi, Sarah Bast, Joshua Bazile, Kit Burkus, Joy Joseph, and Meghan Sarli